The TEXPO 2024 Fashion Week, organized by the Trade Development Authority of Pakistan (TDAP), kicked off with the theme “Weaving the Way to Sustainability.” The event, held at a marquee of a well-known hotel in Karachi, was part of TEXPO 2024, currently underway at the Expo Centre. This two-day fashion week brought together international guests, local participants, and fashion enthusiasts, showcasing Pakistan’s finest export-quality wear.
Day 1 Highlights
The event opened with Shamaeel Ansari’s collection, setting a high standard. Following her were Gogi by Hasan Riaz, who also choreographed the event, Diner’s, Sahar Atif, IDEAS by Gul Ahmed, and PLGMEA (Pakistan Leather Garments Manufacturers and Exporters Association). International talent was also present, with Japan’s Yuna Hattori showcasing innovative designs. Notable Pakistani designers like Huma Adnan and Sanam Chaudhry also graced the ramp. The grand finale for Day 1 was led by Sania Maskatiya, whose designs were the highlight of the evening.
Day 2 Highlights
The second day started with Wardha Saleem, followed by The Pink Tree Company, Humayun Alamgir, and collections from upcoming fashion school graduates. The day continued with PLGMEA, Fahad Hussyn, Parishae by House of Amir Adnan, Michaelangelo Winklaar from Holland, and Zainab Chottani. The grand finale featured a stunning collection from HSY, closing the show with elegance and innovation.
Event Challenges and Suggestions
Despite the impressive line-up, the event faced challenges. The large crowd made it difficult for professionals to access the main show area, forcing many to either stand or retreat to the lounge. The assigned event management team struggled to manage the flow, creating chaos and leaving international guests with a less-than-favorable impression. Effective crowd management is crucial for the event’s success, ensuring serious fashion enthusiasts have priority access.
Fashion Forward, but with Purpose
TEXPO Fashion Week has always been a key event in TDAP’s calendar. However, to truly promote fashion as a business, TDAP needs to maintain a focused audience. Excluding uninterested crowds will create a more comfortable environment for models and fashion professionals. This approach will enhance the event’s credibility and align it with the mission of sustainable fashion.
Conclusion
The TEXPO 2024 Fashion Week delivered an exceptional display of Pakistani fashion talent. By refining crowd management and enhancing the audience experience, future events can contribute even more effectively to the business of fashion.
