A Journey of Glamour and Creativity by Triple-E
Introduction
Islamabad Fashion Week, organized by Triple-E, has long been a hallmark of Pakistan’s evolving fashion scene. From 2007 to 2012, this grand event captivated audiences with stunning displays of traditional and contemporary designs, celebrating local and international talent. With Triple-E’s return on the horizon, let’s take a look back at some memorable moments from Islamabad Fashion Week.
The Inaugural Event: Setting the Stage for Fashion Excellence
The first Islamabad Fashion Week (IFW) kicked off in 2010 at the Serena Hotel. Organized by Triple-E, this debut event was designed to highlight Pakistan’s rich fashion culture while inviting both local and global designers to present their work. As a diplomatic city, Islamabad was seen as the perfect platform to introduce Pakistan’s fashion to international forums.
Highlights from 2010 to 2012: Fusing Tradition with Modernity
From its inception, IFW focused on promoting traditional crafts, providing a stage for emerging designers, and fostering creative collaborations. The runway featured a mix of local designers, fashion houses, and students from prestigious fashion schools. It created an inclusive space for final-year students of Iqra University, whose debut collection drew inspiration from Greek mythology, showcasing Medusa- and Athena-themed designs.
Renowned brands like Kolaaj from Islamabad and Fashion Secrets by Ayesha Naveed from Lahore embraced their ethnic roots, presenting unique color palettes and silhouettes. The third year saw contributions from Bangladeshi designers, who added a South Asian touch with traditional materials and sari-inspired cuts. Each designer brought their distinctive style, from Mohsin Naveed Ranjha’s romantic silk kurtas to Shaiyanne Malik’s elegant bridal collection.
A Platform for Emerging Talent and International Partnerships
Triple-E not only emphasized local fashion but also invited global brands and designers to participate in IFW. Fashion retail giants like Lakhany Silk Mills, Danish Wakeel from the UK, and other emerging designers presented their latest collections, helping to build partnerships and franchise opportunities within Pakistan.
The event attracted the attention of international fashion bodies such as the World Fashion Organization (WFO) and the World Fashion Association. Esteemed foreign press representatives and buyers attended IFW, making it a significant trade event in South Asia’s fashion calendar.
The Return of Triple-E: Preparing for a Fashion Resurgence
Triple-E’s events from 2007 to 2012 were not just about showcasing clothes; they were about weaving stories of Pakistan’s textile heritage into contemporary designs. The company is now gearing up for its grand return, promising to revive Islamabad Fashion Week with renewed energy and innovation.
Conclusion
Islamabad Fashion Week, spearheaded by Triple-E, has been instrumental in shaping Pakistan’s fashion landscape. From local craftsmanship to international glamour, it bridged cultural gaps and introduced Pakistan’s creative talent to the world stage. As Triple-E plans its comeback, the anticipation is high for another round of vibrant, trade-oriented fashion extravaganzas that will set new benchmarks in the industry.
